Project Details

• Project Name: HTR Care Website

• Client / Brand: HTR Care

• Industry: Healthcare (Domiciliary Care, Supported Living)

• Timeline: 90 working days

• Website / App Link: https://htrcare.com/

• Tech Stack: Next.js, Node.js, Tailwind CSS, Azure Blob Storage, Resend (Email Automation)

HTR Care is a responsive and accessible website designed to help elderly clients, families, and local authorities learn about and connect with domiciliary and supported living care services in the UK. The platform’s core purpose is to build trust, generate care service inquiries, and support recruitment operations for the client’s growing care team.

Problem / Challenge

Business Challenges (Client Side):

• The old website was outdated and not mobile-friendly, which made it hard for families and local authorities to trust the service.

• There was no proper structure to show services clearly, making it confusing for users to find what they needed.

• No SEO or performance optimization existed, so the site wasn’t discoverable on Google.

Development Challenges(Team Side):

• Creating a clear and simple site structure that works for different user types: elderly clients, families, and recruiters.

• Making the site fully responsive and accessible for older users with larger fonts, easy navigation, and high contrast.

• Building secure and reliable form submission with automated emails, while handling spam and validation properly.

• Integrating Azure Blob Storage for media files smoothly without slowing down the site.

• Optimizing page performance, images, and SEO for faster load times and better search rankings.

Goals & Objectives

• Build a clean, modern, and mobile-first website that clearly communicates the services.

• Improve page speed, accessibility, and SEO performance.

• Make it easier for families and coordinators to submit inquiries online.

• Create a smooth recruitment flow for carers.

• Make the site secure, stable, and scalable for future features.

• Give the client a CMS to manage website content independently.

• Strengthen the brand’s local online presence in the UK.

Our Approach / Solution

• We redesigned the site with a mobile-first UX to make it easy to use for elderly clients, families, and care coordinators.

• The frontend was built with Next.js + Tailwind CSS for speed and responsive design.

• We built a custom CMS panel so the client can edit pages, upload images, and manage content without technical support.

• Node.js backend powers the API layer, with Azure Blob Storage for stable media delivery.

• Integrated Resend for automated email replies for inquiries and recruitment submissions.

• Applied SEO best practices, optimized URLs, meta tags, structured schema, and fast page loads.

• Focused on security and scalability, ensuring the system can be extended with CRM or advanced recruitment tools in the future.

Key Features Delivered

• Fully responsive website (desktop, tablet & mobile)

• Service inquiry and recruitment forms with email automation

• Clear service structure for Domiciliary Care & Supported Living

• Dedicated Careers Page for staff recruitment

• Custom CMS for managing content, images, and meta tags

• Azure Blob Storage integration for images and assets

• Secure and optimized form handling

• SEO-friendly structure for better Google visibility
  
  Results / Impact

• Page load speed improved to under 2 seconds.

• Client team can update site content in real time through CMS, no dev required.

• Increased online inquiries and job applications after launch.

• Improved mobile accessibility, especially for elderly users.

• Stronger local visibility for key care service keywords in London & Uxbridge.

• Laid a solid foundation for future automation and recruitment features.

Developer Notes

• Architecture: Hybrid SSR/CSR with Next.js, modular component structure.

• CMS: Custom-built admin panel for content management, includes meta fields, media upload, and structured service pages.

• Storage: Azure Blob for fast image delivery.

• Email: Resend integration for automated inquiry and recruitment notifications.

• Challenges Solved: Responsive design for elderly users, integrating CMS with secure file handling, SEO optimization, and ensuring smooth deployment.

• Learning: CMS implementation early in the build reduced future maintenance load for the dev team.

• Future Ready: The system can be easily extended to support multi-user CMS roles, CRM integration, or applicant tracking features.