Gummy Galaxy is a UK-based online sweet shop specialising in gummy sweets, pick & mix selections, and British confectionery. Competing in a crowded e-commerce market, the brand needed to strengthen its online visibility, attract purchase-ready customers, and drive consistent sales through search.

Omega Incorporations partnered with Gummy Galaxy to deliver a combined SEO and Google Ads strategy focused on high-intent discovery, efficient traffic acquisition, and sustainable revenue growth.

• High competition within the UK online sweets and pick & mix market

• Limited visibility for commercial search terms such as gummies, pick & mix, and British sweets

• Need to attract customers actively searching to buy, not just browse

• Requirement for measurable performance from paid search campaigns

SEO Strategy

We built a strong SEO foundation tailored to e-commerce confectionery searches:

• Keyword research targeting high-intent terms related to gummy sweets, pick & mix, and British confectionery

• Optimisation of product and collection pages for search relevance and conversions

• Improved site structure, internal linking, and crawlability

• Technical SEO enhancements to support scalability and performance

Google Ads Strategy

To capture immediate buying intent, we implemented:

• Search campaigns targeting customers actively searching for sweets online

• Keyword and match-type refinement to minimise wasted spend

• Conversion-focused ad copy aligned with product categories

• Ongoing optimisation to improve click quality and cost efficiency

• Improved organic visibility across key confectionery and pick & mix searches

• Growth in qualified, purchase-ready website traffic

• Stronger alignment between SEO and paid search performance

• A scalable acquisition framework supporting consistent online sales

(Specific metrics are withheld for client confidentiality.)

By combining long-term SEO growth with high-intent Google Ads campaigns, Omega Incorporations helped Gummy Galaxy position itself as a competitive online sweet shop in the UK — driving visibility, relevance, and sales in a saturated e-commerce market.